ReadyTab — Rebrand Keyword & Site Research (US / GB / DE)
Deep keyword pass with real DataForSEO volumes · collaboration + control positioning · concrete site changes
US · GB · DE | exact search volume, CPC, competition index
0. Method & data honesty
This time it's real. The 401 was a payload bug: DataForSEO's LIVE endpoints require a bare JSON array body, but the MCP wrapper was sending {"tasks":[...]}. Pulling the REST API directly with a bare array fixes it (status 20000). All figures below are real DataForSEO search volumes, CPC, and competition index for US (loc 2840), GB (loc 2826), DE (loc 2276). Exact numbers, current as of Sep 2026.
246,000
"start page" — US monthly volume (KD 0)
22,200
"employee portal" US (KD 7) · 5,400 DE in German
12,100
"browser extension" US — the category rising
KD 84
"link dashboard" US — high difficulty, low value
1. Headline findings
- "employee portal" is a real, big, low-competition lane: US 22,200/mo at KD 7 — and in German, "mitarbeiterportal" is 5,400/mo at KD 12. This is your "dictate what employees see" story, in the buyers' exact words, and it's winnable.
- "start page" is the category anchor: US 246,000 / GB 90,500 / DE 165,000, all KD 0. Enormous volume, clean competition signal — but it's generic/competitive intent; it's the umbrella term, not the conversion term.
- "browser extension" is large and low-KD (US 12,100, KD 3) and still rising — a healthy umbrella under your whole story.
- The team/collab lane is modest but low-KD: "team links" 2,400 (KD 3), "team browser" 1,600 (KD 2), "shared board" 480 (KD 4), "team dashboard" 390 (KD 18). Cheap to rank; low absolute volume — use as supporting, not the hook.
- Avoid: "link dashboard" (KD 84 — crowded), "workflow app" (US 880, KD 52 and crashing), and brand-led "employee portal" long-tails (ADP, LA Fitness, etc. — those are corporate HR portals, not your buyers).
- DE opens an extra lane: "schnellzugriff" (speed dial) 1,300 and "neuer tab" (new tab) 880 — plus "mitarbeiterportal" 5,400. Worth a German landing page.
2. Full keyword table (US · GB · DE)
Exact DataForSEO Search Volume /month, CPC, and Competition Index (KD) per geography. Dash = no/insufficient data. Sorted by US volume.
| Created | | US | GB | DE |
|---|
| Keyword | Cluster | Vol | CPC | KD | Vol | KD | Vol | KD |
|---|
| start page | category | 246,000 | 3.97 | 0 | 90,500 | 0 | 165,000 | 0 |
| employee portal | control | 22,200 | 21.03 | 7 | 1,600 | 16 | 210 | 28 |
| browser extension | category | 12,100 | 2.65 | 3 | 1,000 | 7 | 880 | 6 |
| productivity app | category | 12,100 | 9.08 | 15 | 720 | 39 | 210 | 23 |
| bookmark manager | category | 6,600 | 2.78 | 0 | 590 | 1 | 260 | 0 |
| managed service | control | 4,400 | 60.44 | 19 | 880 | 29 | 1,600 | 37 |
| speed dial | category | 4,400 | 21.31 | 1 | 880 | 0 | 480 | 0 |
| app launcher | features | 4,400 | 1.80 | 2 | 590 | 1 | 320 | 3 |
| workgroup | control | 3,600 | — | 0 | — | — | — | — |
| team links | collab | 2,400 | 3.21 | 3 | 590 | 2 | 320 | 7 |
| shared workspace | collab | 2,400 | 19.10 | 23 | 590 | 24 | 210 | 36 |
| team browser | collab | 1,600 | 29.23 | 2 | 1,000 | 3 | 1,300 | 1 |
| new tab page | category | 1,600 | 3.45 | 1 | 170 | 0 | 30 | 1 |
| | | | | | | | |
| workflow app | category | 880 | 42.00 | 52 | 210 | 63 | 110 | 56 |
| employee dashboard | control | 720 | 16.86 | 17 | 50 | 31 | 10 | 19 |
| employee intranet | control | 590 | 53.17 | 38 | 70 | 45 | 10 | — |
| shared board | collab | 480 | 21.09 | 4 | 210 | 100 | 20 | 39 |
| team dashboard | collab | 390 | 13.81 | 18 | 70 | 24 | 90 | 25 |
| new tab extension | category | 320 | — | 0 | 30 | 0 | 20 | 0 |
| company dashboard | control | 210 | 50.44 | 29 | 50 | 45 | 40 | 38 |
| custom new tab | category | 210 | — | 0 | 50 | 0 | 110 | 0 |
| team workspace | collab | 170 | 31.44 | 14 | 30 | 31 | 30 | 33 |
| new tab wallpaper | features | 140 | — | 0 | 10 | 0 | 10 | — |
| link dashboard | category | 110 | 0.97 | 84 | 50 | 71 | 20 | 4 |
| command center dashboard | category | 50 | 16.35 | 14 | — | — | — | — |
| internet dashboard | control | 20 | — | 3 | — | — | — | — |
| collaboration dashboard | collab | 20 | 22.59 | 37 | — | — | — | — |
| aesthetic new tab | features | 20 | — | 0 | 10 | 0 | 10 | 0 |
| desktop launcher | features | 90 | 0.84 | 1 | 10 | 0 | — | — |
German-language DE terms
| Keyword | DE Vol | DE KD | English gloss |
|---|
| mitarbeiterportal | 5,400 | 12 | employee portal — your "dictate what they see" lane in German |
| schnellzugriff | 1,300 | 0 | speed dial / quick access |
| neuer tab | 880 | 1 | new tab |
| browser erweiterung | 320 | 10 | browser extension |
| startseite chrome | 140 | 0 | Chrome start page |
| customize new tab | 110 | 0 | (DE intent same as English) |
3. The strategic read
- Two lanes, two stories — lead with control in B2B:
- Control / employee (the biggest-demand, best-fit lane): "employee portal," "employee dashboard," "managed service," "company dashboard," "employee intranet." These are the "dictate what your team sees" buyers (IT, bosses, agencies). US "employee portal" = 22,200 @ KD 7 — real and winnable.
- Collaboration (your second mode): "team workspace," "team dashboard," "shared workspace," "collaborate on links," "shared board." Lower volume but very low KD — cheap to rank and validates the mode.
- Claim "start page / command center" as the umbrella (vast volume, KD 0) while the team/employee terms drive qualified conversions. "New tab" vocabulary is tiny; "start page" is how people actually search.
- Avoid the traps: "link dashboard" KD 84, "workflow app" KD 52-crashing, and corporate brand long-tails under "employee portal" (ADP, LA Fitness — HR portals, not your buyers).
- DE is a bonus market: "mitarbeiterportal" 5,400 KD12 is a clean win; add a German landing page + localized copy.
4. Proposed site changes to align the pitch
4a. Homepage — reorder the story
Lead with team + control, keep the power-user depth below (it's your moat, not the hook).
HERO (suggested):
Headline: "One new tab. Your whole team's command center."
Sub: "Collaborate on a shared board together — or publish the dashboard your team
sees and can't change. One license, everyone else free."
CTA: "Add ReadyTab to Chrome — Free" | "See how teams use it"
- Add a Teams section above the individual features: both modes side-by-side — "Collaborate together" (edit key, everyone free) and "You decide what they see" (read-only, can't be changed).
- High on-page license line: "One Pro license covers your whole team — collaborators join free."
4b. Landing pages to build (target the real-volume terms)
- Team / collaboration page → "team workspace · team dashboard · shared workspace · team links · collaborate on links" (all low-KD, cheap to rank).
- "For employers / IT / agencies" page → "employee portal · employee dashboard · managed service · company dashboard · employee intranet" — your biggest B2B lane, and the direct answer to "dictate what employees see."
- "Start page / command center" anchor → "start page · browser start page · command center dashboard" (the category umbrella).
- German page → "mitarbeiterportal · schnellzugriff · neuer tab · browser erweiterung."
- Keep + expand compare pages (Momentum / Tabliss / Speed Dial 2) and add a "vs wikis (Notion/Confluence)" page for the collaboration buyer.
4c. Wording changes across the site
| Find | Replace with | Why |
|---|
| "new tab dashboard / launcher" | "team command center / start page" | Matches how the market searches (start page is the big term) |
| "bookmarks / link groups" | "boards, dashboards, workspaces" | Bookmarks vocabulary under-performs; boards/workspace wins (bookmark manager is competitive, low-fit) |
| "shared boards (read-only)" | "publish the dashboard your team sees" | Speaks to the control buyer in their words (employee portal / dashboard) |
| "managed boards (subscribe)" | "set what your team can't change" | Control-framed version of the same feature |
| "edit key" | "one key to collaborate, everyone free" | Frames licensing + collaboration together |
| Top FAQ "What is ReadyTab?" | Lead with the team sentence (command center, collaborate or control, one license) | Aligned with rebrand + captures top intent |
4d. Pricing page
- Reframe tagline "Maximum features for free" → "One license for the whole team."
- Add a "Own it" / "Dictate it" callout under the paid tier: "Publish a board, share one edit key, or set the dashboard your team sees — subscribers need no license."
- Keep CHF pricing, add team anchor: "≈ CHF 25/yr for the whole team."
4e. Tagline shortlist
- "One new tab. Your whole team's command center." (recommended)
- "Collaborate together — or dictate the dashboard your team sees. One license."
- "The team command center you control."
- "Share one key. The whole team works. One license."
Bottom line: the data says lead with control. "Employee portal" (US 22,200 @ KD 7; DE "mitarbeiterportal" 5,400 @ KD 12) is your biggest, lowest-KD lane and it maps to your unique read-only/curated-board feature. Claim "start page / command center" as the umbrella term (huge volume, KD 0), keep collaboration as the strong second mode, and skip the language traps (link dashboard, workflow app, bookmarks-as-lead).